There has been a lot of press recently about LG’s partnership with Sky which has allowed user to see the benefits of the new technology in pubs around the country. Sky recently announced a number of games to be shown in 3D including the Manchester United v Chelsea match this weekend.

Previously it had been thought that LG would only release the active 3DTV’s to consumers with the passive ones would only be for pubs and the likes but they have announced that, due to consumer demand they will release both the LF7900 and the LD360 ranges to the consumer market.

“We had great success trialling the passive TVs in pubs in collaboration with Sky and this is set to continue in April, starting with the Manchester Utd Vs Chelsea match this weekend.

“Although the LD920 range was primarily to be used by Sky to showcase its 3D football, we had been getting letters about the passive tech from consumers, asking when it will launch in the home.

“This is why we will be launching the 47-inch LD360 in the home, starting from the end of May.”

“When it comes to passive 3D, the glasses can be sold for as little as £1 while the screens are more expensive, due to the polarisation of the screen.

“You may find couples but the more expensive active glasses and screen while those with bigger families may opt for the cheaper glasses option.”

Although there does seem to be a good reason for releasing both types of 3DTV it is likely to lead to some confusion from some consumers.