The price that Sky charge their customers and other providers for their Sky Sports package has been a hot topic for a number of years now with many other providers saying that Sky are pricing every one out of the market. Ofcom have agreed and have ordered Sky to reduce the price of their Sky Sports package to make the TV channels cheaper.

Sky think that the ruling will not only harm them but harm British sports.

“I think Ofcom’s decision is likely to hit British sport where it hurts,” said Jermey Darroch Sky’s Chief Executive.

“I think their actions are likely to drive down the value of TV sports channels and reduce competition in the marketplace.”

“Certainly, businesses that have so far shown little appetite to invest in sports I think will be less likely to do so if they can get access to Sky’s channels at a risk free, knock down price governed by the regulator.

“And I think that risk is undermining the virtuous cycle that’s been created in British sport over the last few years with sustained investment, much of it from broadcast TV rights, that’s really flowed through at all levels and has had positive effects right through sports.

“That’s one of the reasons why the sports governing bodies in particular I think are concerned about the decision – and with good reason.”

Sky have recently invested considerable in 3DTV technology and a 3D TV channel with them having installed 1000 LG 3DTV’s in various pubs around the country to promote the new technology. The limitations put on Sky as to what they charge for their sports package could see them limit these types of activity in the future.