All the top TV manufacturers are preparing themselves for a battle for domination of the new 3DTV market with Samsung putting down a statement of intent with a new £8million advertising campaign for their new 3D TV’s.

The new set of adverts for Samsung will be lead by Mikah Martin-Cruz who was responsible for some of the most iconic adverts for Sony including the paint adverts for the Bravia.

Martin-Cruz said that: “The launch of the first 3D TV in the UK is such a culturally significant event, we needed to do it justice with a visually exciting campaign that captures the audience’s imagination and feel we have done exactly that.”

Samsung are hoping that their new adverts can attract more consumers with their 3DTV’s going on sale on the 27th of April.